Do you have an “origin story”? Are you using it to attract more Right-Fit Clients™ and become more referable?
Have you figured out how to find your niche market – specifically one that’s clearly defined and profitable? Have you moved away from prospecting to attracting people to you?
In this episode of Top Advisor Podcast, host Bill Cates interviews financial advisor Dan Brothers, CFP®, who shares his insights on using his origin story to build rapport and trust with clients. Dan also reveals his strategy for selecting and focusing on a clear target market, that has propelled him to the top echelon among his peers.
Bill & Dan discuss:
Utilizing your “Origin Story” to connect with clients and prospects on a personal level
The importance of being genuine and authentic in how you communicate your value to prospects and clients.
Factors to consider when trying to figure out how to find your niche market in financial advisory.
His decision to focus on a niche market of individuals nearing retirement and the subsequent choice of a second niche to focus on asset accumulation.
The role of his wife, Ashley Brothers, in defining her own niche with blue-collar-millionaires.
Originally from Wappinger Falls, NY, Dan Brothers began his career in 2009. After seeing firsthand what can happen to families after catastrophic loss, Dan joined became an advisor to ensure he would be able to do everything in his power to help individuals and families prepare for what lies ahead.
Dan has built his practice in the North Shore of Boston over the last decade plus. The practice is focused on individuals and families within 5 years of their desired retirement goals.
According to actuaries, you and your clients are underestimating how long you are going to live.
Therefore, most people don’t plan properly, and most financial advisors aren’t even aware of this.
This interview with Marc Pace – Founder of the Vital Longevity Institute – has two parts:
Part 1 – Why most people (advisors included) underestimate their life expectancy, and how you can use this new awareness to better serve your clients.
Part 2 – How you can use this new knowledge to grow your business.
Mark and Bill discuss:
The history of the origins of retirement and what that means to you and your clients.
A story of a nine-year-old running the wrong race serves as a metaphor for how most people have the wrong goals and expectations in life (and financial planning).
The unique traits and habits of individuals who live to be 105 years or older.
How the act of seeking and striving, as well as a sense of purpose, can extend the years of your life and the life of your years.
The adjustments you’ll want to make in how you approach planning.
The Vital Line program for financial planners, which includes coaching and consulting services to help them change their perception of aging.
CASE STUDY: How belief-modifying techniques, like the “Possibilities Explosion” tool, significantly boosted a financial advisor’s seminar success.
As founder of The Vital Longevity Institute and creator of the Vitalign System and the Complete Wealth Planning System, Mark Pace has exposed once and for all the deeply held yet false and ruinous beliefs holding everyone back. Spoiler alert: these false beliefs are the cause of practically every type of suffering in our society.
Mark has been delivering quantum change dynamics that, for the first time in history, counteract the cultural forces preventing people from living their perfect life, the one they deserve, the one they were meant for. He teaches a simple, powerful, proven, and immediately effective daily process for making rapid, permanent, positive changes. And, he inspires people to reset their life clocks so that their future will always be bigger, better, and brighter than their past… no matter how long they live!
Mark’s work is based on 40-plus years of entrepreneurial success, 20 years of research, and over three years of field testing.
This may be one of the most important interviews we’ve done since the inception of Top Advisor Podcast.
The very best advisors know that their job is more than managing investments or selling insurance. The very best advisors are increasingly focused on Longevity Planning for the Baby Boomer clients.
These advisors prioritize building strong, meaningful connections with their clients, getting to know their individual life stories, and providing guidance through critical life-changing events.
In this episode, Referral Coach Bill Cates and Steve Gresham delve into the fascinating world of longevity planning and the importance of being prepared for unexpected events. As advisors, it’s crucial for us to anticipate these events and help our clients navigate through them with expertise and care.
You’ll hear real-life examples of advisors who have let their clients down in this area as well as examples of advisors who showed up big time for their clients.
But it doesn’t stop there. Bill and Steve explore the growing demographic wave of older individuals and the unique challenges they face. Longevity planning is not something to be taken lightly.
Steve Gresham & Bill Cates discuss:
The concept of “family conversation” and why it is important for advisors to have the courage to engage with their clients.
The 7 moments that matter in a client’s life AND the 7 phone calls every advisor should be prepared to receive.
Why clients may hesitate to share personal health information with their advisors due to concerns about empathy and a safe space.
The life events that may be a surprise to clients – but not to their advisors – who should be prepared and experienced in dealing with them.
How financial advisors can ensure that they are addressing the concerns and needs of aging clients, even if the clients may feel hesitant to share personal health information.
What longevity planning is, and key issues to consider when creating a longevity plan for clients.
Stories of success and failure in longevity planning.
…And so much more!
As always, this episode is packed with valuable information and practical strategies for financial advisors to better serve their clients. So, get ready to learn the secrets to success in the world of longevity planning as we dive into an engaging conversation with Steve Gresham.
Steve Gresham is a leader in understanding trends facing the wealth management industry.
Steve is the Chief Executive Officer of The Execution Project, which provides engaging content and executive consulting services to help firms and their advisors meet the needs of the retiring age wave. He is also the managing partner of the premier executive community in the financial services industry, Next Chapter, and acts as a senior educational advisor to the Alliance for Lifetime Income.
Prior to founding his consulting firm, he was EVP and Head of the Private Client Group at Fidelity Investments from 2008-2017. During this time, he drove the retail investor strategy that more than doubled client households to 1.6 million and assets under administration to more than $2 trillion. With a focus on the client experience, the Private Client Group team ended net asset outflow and pushed the client satisfaction score from 8 to 63.
Steve joined Fidelity in October 2008 after seven years of helping to lead the turnaround of The Phoenix Companies and its successful asset management spinoff, Virtus Investment Partners (NYSE -VRTS).
Gresham has a history of achieving results across firms. In addition to his success at Fidelity, he led successful efforts as an executive or consultant at many financial services companies in the global marketplace, including:
He has a Telly Award for innovation in financial services marketing, a Mutual Fund Marketer of the Year Award by Institutional Investor/Fund Action, and was recognized with the Pioneer Award for lifetime industry contributions from the Money Management Institute.
When Steve is not consulting/speaking on wealth management or financial technology, Steve can be found in his woodshop creating custom works of art for local and national clients.
“Targeting niche markets for financial advisors” is a common theme these days. Are you sick of hearing that? Do you have a well-defined niche market?
Are you casting too wide a net in your marketing efforts? Could you benefit from a narrower target or adopting 2 narrow targets rather than one large target?
When you find the right market for you, almost every aspect of client acquisition becomes easier and more effective. Your messaging hits the bullseye in the brains of your prospects and wakes them up to how you might be of value to them.
In this episode, Bill Cates interviews Russ Thornton, founder and principal of Wealthcare for Women. Russ explains the benefits of focusing on niche markets for financial advisors and how he found success in serving women in their pre-retirement age.
Discover how Russ maintains extremely high client retention and the ways in which he uses blogs and podcasts as effective tools for building relationships with clients.
This episode is a must-listen for financial advisors looking to grow their businesses and better serve their clients.
Bill and Russ discuss:
The inspiration behind Russ’ decision to specialize in serving affluent women, particularly those nearing retirement.
How focusing on a narrow niche has made Russ’ messaging much more effective in attracting his ideal clients AND generating unsolicited referrals.
Why he considers his financial planning services as the “central nervous system” of the relationships he builds with clients.
An inside look into his use of blogs as a tool for connecting with clients and sharing his expertise.
Bill Cates’ perspective on the benefits of targeting niche markets for financial advisors. How narrow is too narrow?
Russ Thornton is the founder and principal of Wealthcare for Women, headquartered in Atlanta, Georgia. For almost 30 years, Russ has been delivering personal financial advice to clients and families. For instance, he has guided countless women to prepare for retirement, take care of their families, protect their wealth, and, most importantly, live life to the fullest.
When he was young, his mom went through a divorce and what she needed was someone in her corner to help her navigate financial uncertainty and look out for her best interests.
As an adult, he devoted his career to helping women like his mother. That’s why he started Wealthcare for Women to empower them to make financial decisions that enable them to live comfortably without having to worry about money.