Category Archives: Finance

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Ep. #1: From Receptionist to Rockstar: Helping a Team Member Become a Financial Advisor with Alanna Morey, CFP®, AMPA



In this episode, Bill Cates is joined by Alanna Morey, CFP®, APMA®, private wealth advisor at Siena Wealth Advisory Group. Alanna shares her inspiring journey that took her from living in her car to becoming a financial advisor generating $1.2 million in revenue this year.

Do you have a promising team member who you’re grooming for more responsibility, in the hopes they will become a financial advisor? Are one or more of your team members a diamond in the rough waiting to be discovered?

Alanna discusses: 

  • How she transitioned her life from living in her car to becoming an administrative assistant position to becoming a successful financial advisor in her own right.
  • What encouraged her to take a big leap and become a financial advisor.
  • How her mentor, Joe DeSena, believed in her more than she did in herself.
  • A checklist for creating the right work environment that you can follow to move any and all of your team members forward in their own careers.

Connect With Alanna Morey:

Connect With Bill Cates:

About Our Guest:

Originally from Rochester, NY, Alanna now lives in Naples, FL with her fiance Eric and their Golden Retriever, Wrigley. Alanna’s relationships are very important to her, she loves spending time with her close family and friends. She also loves to cook and try out new recipes in the kitchen. Fitness is a passion of hers’ she enjoys CrossFit, biking and running. Exercise helps her to clear her mind and stay present.


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Premiere Episode – Introducing The Top Advisor Podcast!



Are you a successful advisor with plans for additional growth, and you’re just looking for some fresh insight on how to supercharge that growth? You are in the right place.

Welcome to The Top Advisor Podcast!

In this debut episode of The Top Advisor Podcast, join your host Bill Cates, Referral Coach, as he introduces the show and shares new ideas with others about how to successfully curate knowledge.

In this episode, you will learn:

  • A sneak peak of the possible topics covered and guests for the episodes to come
  • How it is possible to have 100% of your new clients come from referrals
  • How the book ‘Radical Relevance’ by Bill Cates helps solve so many problems for advisors
  • And more!

Tune in to learn more about what you can expect from The Top Advisor Podcast, with your host Bill Cates!

Resources: Bill Cates | Referral Coach Website | Contact Bill Cates | Radical Relevance