Tag Archives: Top Advisor Podcast

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Ep. #24: How to Guide Your Clients as a Sudden Wealth Financial Advisor Featuring Myah Moore Irick

Education, Finance, Marketing, Speaking, Uncategorized, , , , ,

Sudden Wealth can strike in many ways. It can come through an inheritance, an athlete signing a lucrative contract, a legal settlement, the sale of a company, or even winning the lottery.

Sudden wealth can bring elation and a host of challenges.

Without a sound plan of action, sudden wealth can escape almost as quickly as it came. It can even leave debt in its wake.

In this episode of the Top Advisor Podcast, Bill Cates speaks with Myah Moore Irick, who has built and sustained a highly successful practice as a sudden wealth financial advisor helping her clients navigate their newfound fortune and resulting challenges. 

Bill and Myah discuss: 

  • How Myah got started in her niche as a sudden wealth financial advisor.
  • The type of sudden wealth clients Myah serves and how she meets them.
  • How involvement in the community and philanthropic activities bring her new clients.
  • Why she has chosen to build a diverse, multi-cultural team and why it’s been great for the health of her business. 
  • Bill’s answer to Myah’s question, “If you were building your practice today, what types of clients would you try to serve?”
  • …And so much more!

Connect with Myah Moore Irick

Connect With Bill Cates:

About Our Guest:

Myah Moore Irick focuses on providing wealth planning strategies to successful executives, individuals and families navigating sudden wealth, and a growing list of professional athletes.

Myah possesses a deep understanding of the psychology of wealth: the challenges that executives, individuals, seasoned professionals and even up-and-coming athletes face when making decisions about their financial futures. With this knowledge, Myah can help her clients identify what they want their money to do for their lives, families and communities – and then create a wealth plan for achieving that.

Myah is devoted to giving back in her own life. While she spends much of her free time with her husband and three children, she also sits on several boards and committees that promote access to financial literacy, and equity & inclusion in the classroom and the boardroom. She serves on the boards of the Carnegie Science Center, the Energy Innovation Center Institute, and the Pittsburgh Symphony Orchestra, and serves as a strategic partner to InvestmentNews and The Advanced Leadership Initiative (TALI). Her experience as Miss Oregon (with the Miss Universe Organization) in 2003 inspired her ongoing commitment to promoting educational opportunities for women. 

 

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Ep. #20: Cultivating a Company Culture that Drives Long-Term Success with Scott Leibfried, ChFC®, APMA®

Education, Finance, Marketing, Speaking, Uncategorized, , , , , ,

How much of a difference does your company culture really make for your clients and your employees?

In this episode, Bill invites Scott Leibfried to talk about the “Premium Client Experience” and how his years in the industry have helped him develop the toolkit to strengthen his clients’ and employees’ relationship with his business.

Bill and Scott discuss: 

  • The culture of Scott’s business, and how it has evolved with their growth
  • What made Scott think deeper about the importance of work culture
  • How company culture impacts every component of a business
  • How Scott’s employees’ values shaped their culture and cultivated long-term success
  • How the “Premium Client Experience” demonstrates the way that little touches can make a big difference
  • And so much more!

Resources: 

Connect with Scott Leibfried

Connect With Bill Cates:

About Our Guest:

Scott Leibfried APMA, ChFC is a Private Wealth Advisor at StackStone Wealth, a private advisory practice of Ameriprise Financial Services, LLC. Scott aims to develop a personalized financial plan for his clients so they can gain the confidence they need to focus on what matters to them most in life. 

He has built a culture design to provide his clients with the best possible experience in the workplace, and at the same time allows his firm, including his staff to flourish! The net result of this intentional culture is that his clients do his marketing for him, meaning they have become advocates for him. They send qualified prospects to him on a regular basis. He has been able to retain and attract great talent for his team.

Scott became a private wealth advisor in 1998 when he founded StackStone which headquartered in Dubuque. He also became a pilot in 2011, flying every week for business. He frequently plays pickleball and tennis as well as golf when he has the chance.

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The Truth about Social Media for Financial Advisors with Kristen Walker (Ep. 15)

Education, Finance, Marketing, Speaking, , , , , ,

What is your relationship with social media? 

Social media for financial advisors means different things.

Some advisors have embraced social media as a concept, posting content and occasionally engaging with others, but wonder why they bother because they haven’t seen any noticeable results. 

Other advisors have embraced social media as a way of strengthening their client relationships AND can see a straight line from their activity to acquiring new, in-segment clients. 

In this episode, Bill Cates invites Kristen Walker, vice president of marketing at Michigan Financial Companies to discuss several marketing ideas, including how advisors can implement social media and target marketing into their marketing plan to increase client engagement and attract new clients.

Bill and Kristen discuss: 

  • How much time and energy should advisors dedicate to social media—and where they should be focusing their attention
  • The importance of targeting your in-segment clients
  • What virtual and in-person events are producing results these days
  • Other best practices you can employ in terms of social media for financial advisors 
  • The creative methods her 90 advisors are using to engage with clients

Resources: 

Connect With Kristen Walker:

Connect With Bill Cates:

About Our Guest:

Kristen Walker is the VP of marketing at Michigan Financial companies. 

Her purpose is to help advisors become successful business owners by providing the sales and marketing support, materials, training and expertise to generate new, and retain existing business. She works closely with the marketing department to ensure each of their representatives have their own unique marketing plans that are customized to their specific goals and objectives. As the VP of Marketing, she also oversees the brand image for our firm to increase awareness of Michigan Financial Companies and its affiliates. She places a special focus on the growth and development of their marketing initiatives to help the firm stay ahead of the curve throughout the financial services industry.

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