Tag Archives: Credibility

Episode #69 Growth Through Books and Financial Advisor Target Markets with Michael Budnick

July 24, 2024Education, Finance, Leadership, Marketing, Prospecting, Speaking, Top AdvisorsAdvocates, Books, Budnick Wealth Management, Client Acquisition, Client Experience & Loyalty, Client Relationships, COI's, College Tuition Advising, Communicating Your Value, Creating Advocates, Credibility, Financial Advisor, Leadership, Life Balance, LinkedIn, Marketing, Michael Budnick, Nurses, Philanthropy, Podcast, Practice Management, Prospecting, Referrals & Introductions, Retirement Planning, Social Media, Target Market, Target Marketing, The Prosperous Nurse, Top Advisortopadvisorpodcast

When it comes to financial advisor target markets, one proven strategy to create extraordinary success in your business is to be crystal clear and laser focused on your Right-Fit Clients™.

That’s exactly what our guest has done to build his successful advisory practice.

And one tool he uses to demonstrate his focus, credibility, and wisdom is a book – a book written specifically for his target market.

Michael Budnick, International Bestselling Author and Holistic Financial Planner, exemplifies this approach, targeting a specific demographic with tailored services and thought leadership.

In this episode, Michael shares his unique story and lessons learned in building his business. He demonstrates the importance and value of focusing on a specific target market, and the role of his books in attracting new clients.

Bill & Michael Discuss:

Michael’s transition from corporate work to establishing Budnick Wealth Management, specializing in retirement planning and college tuition advising
The creation of his books, including The Prosperous Nurse, and how they serve as tools for credibility and client acquisition.
His strategic focus on nurses as a target market due to their caring nature and the practical business opportunities they present.
The benefits of having a clear financial advisor target market, such as becoming an opinion leader and creating more effective client communication.
The various methods he uses to promote his books and attract new clients, including LinkedIn campaigns, book signings, and leveraging client advocates.
…And more!

Resources:

Connect With Bill Cates:

Connect With Michael Budnick:

About Michael Budnick:

Michael Budnick is a holistic fiduciary investment adviser with Royal Fund Management. Michael has specialized in investment and retirement planning for over 25 years. His mission is to help his clients define how they want to live their retirement, and then help them realize those goals by creating a retirement strategy that is unique to them.

Previously, Michael served as Vice President for Great-West Retirement Plan Services, at that time a $41.5 billion institution. Michael managed and supervised all the company’s account executives and administrative staff in his Houston, St. Louis, and Oklahoma City offices. His leadership brought about an expansion of $1.2 billion of new assets under management for the firm. As a result, a new 16th region was created to better serve the expanded client base. These new clients included the Cities of Houston and Austin and the State of Oklahoma. As VP, Michael was responsible for the high-level management of $2.2 billion in assets and 55,000 plan participants.

In addition to helping people plan for retirement, Michael also focuses on preparing for the costs of college. As the founder of College Tuition Advisors, Michael works with students and parents to create a strategic plan for paying for college without jeopardizing their future. His goal is to ensure that every family can provide higher education for their children without endangering their finances or future retirement goals.

Michael holds life and health insurance licenses in Texas and California and has passed the Series 65 securities exam. He also has been a College Financial Planner for over 10 years and a licensed real estate agent.

Michael enjoyed a wide range of exciting hobbies, including hiking, roller and ice skating, snow and water skiing, football, horseback riding, mountain biking, and travel. These adventures are all being put on hold for the next few years, as Michael’s free time has been fully absorbed in learning a completely new set of skills: that of being a parent, with his partner Andrea, of their wonderful baby girl, Sarah Michele, born January 14th, 2019.

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Episode #53 Using Financial Advisor Podcasts to Acquire Ideal Clients with Misty Lynch, CFP®

November 29, 2023Education, Finance, Marketing, Speaking, UncategorizedAnxiety, Attitudes, Beliefs, Budgets, Care, Careers, Certified Financial Planner, Certified Life Coach, Clients, Coaching Techniques, Conditioning, Credibility, Emotions, Entrepreneurship, Experiences, Families, Finances, Financial Advisors, Financial Decisions, Financial Habits, Financial Literacy, Financial Planning, Goals, Handling Finances, Happiness, Income, Informed Financial Decisions, Investment Management, Investopedia, Lawyer, Leads, Lifestyle, Misty Lynch, Money, Money Mindset, Money Stress, Networking, Personal Growth, Podcast, Positive Impact, Potential Clients, Recession, Referrals, Relationships, Social Media, Spending, Success, Top Advisor, Vulnerability, Women Business Owners, Word of Mouthtopadvisorpodcast

Have you ever wondered if the hosts of financial advisor podcasts actually get new clients from it? Is all the effort worth it?

And, by the way, do many of your prospects and clients seem to have limiting beliefs and mistaken assumptions about money?

In this episode, Referral Coach Bill Cates and his guest Misty Lynch, CFP®, author of the book Demystifying Money and host of the Demystifying Money Podcast have a lively discussion on these two (and other) topics.

Misty shares her journey from a financially struggling family to becoming a top financial advisor, highlighting the power of a positive money mindset.

She explains how her unique blend of financial planning and life coaching helps clients overcome financial challenges and make informed decisions.

Additionally, Misty discusses the power of financial advisor podcasts, and reveals how podcasting has helped her acquire more ideal clients and bring great value to many listeners.

Bill and Misty discuss:

Her personal story of how her interest in finance started in grade school and was solidified by her parents’ financial struggles.
Her decision to marry become both a Certified Financial Planner AND a Certified Life Coach.
Why she wrote her book Demystifying Money and how it serves as a credibility builder, lead magnet, and referral tool.
How she went from hosting a Radio Show to her current podcast, and how it helps her attract ideal new clients.
The two effective strategies to monetize financial advisor podcasts.
Her experience as the host of the television show HeartBroke, a money-makeover show with ten different couples – revealing their money mindsets and improving their financial situation.
…And more!

Resources:

Connect With Bill Cates:

Connect With Misty Lynch:

About Misty Lynch:

Misty Lynch, CFP®, is a personal finance expert and the Owner and CEO of Sound View Financial Advisors, LLC. Misty hosts the unscripted reality show HEARTBROKE and the Demystifying Money podcast. She is also the author of DEMYSTIFYING MONEY and a personal finance expert and resource for media outlets, including The New York Times, Cosmopolitan, CNBC, CNN, Investopedia, Real Simple, Student Loan Hero, and many others.

Investopedia named her one of the Top 100 Financial Advisors in 2021, and US News and World Report called her one of the 9 Women in Finance to Follow “because sometimes you need life advice, not just financial advice.”

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Episode #52 Using Curiosity to Ignite Your Prospecting & Client Acquisition with Chris Ridgway

November 15, 2023Education, Finance, Marketing, Speaking, UncategorizedAccountants, Aligning Values, Attorneys, Benefits, Bill Cates, C-Suite Executives, Client Acquisition Strategy, Clients, Common Interests, Credibility, Curiosity, Financial Advisors, Financial Advisory Business, Follow-up, Helping Others, HR, Initial Conversation, Insights, Knowledge, Meetings, Partnership, Plant Directors, Podcast, Positive Impact, Prospects, Referrals, Spreading Value, Tax Preparers, Tax Strategists, Top Advisor, Webinarstopadvisorpodcast

While curiosity may have killed the cat, it didn’t hurt this advisor!

How about you? Have you developed a strong Curiosity Muscle? Do you exercise it often as you endeavor to bring more ideal clients into your business?

Curiosity will serve you well in this business:

You will meet new people.
You will serve your clients better by knowing more about them.
You will learn about other’s in your clients’ lives who could be candidates for your important work.

Today’s featured guest, Chris Ridgway, has attained rapid success in this business through personal observation, curiosity, and a strong belief in his value.

In this episode, Referral Coach Bill Cates interviews Chris Ridgway, Growth and Development Director & Financial Advisor with Northwestern Mutual. They explore the power of curiosity in the financial advisory industry, emphasizing the importance of being genuinely interested in people and their stories. Additionally, Chris shares his unique approach to client acquisition through observation and connection, finding common interests, and aligning values.

Bill and Chris discuss:

Curiosity as a valuable trait for financial advisors.
How Chris implements personal observation in daily interactions.
How to obtain the contact information of prospects, and the reason for follow-up after a conversation.
Chris’ unique “Pillar of the Community” approach to meeting CEOs and other high-level prospects.
How laying out your entire process and philosophy to Centers of Influence can help build trust and referability while creating productive COI relationships.
The power of nesting in a company to turbo-charge prospecting opportunities.
…And more!

Resources:

Connect With Bill Cates:

Connect With Chris Ridgway:

LinkedIn: Chris Ridgway

About Chris Ridgway:

Chris Ridgway is the Growth and Development Director & Financial Advisor at Northwestern Mutual.

Chris believes the starting point of any financial conversation should be with you — your life, your family, your priorities, and your goals. He will listen to what’s important to you and design a financial plan from multiple strategies specifically designed to help get you where you want to be.

Chris is committed to helping you get closer to your dreams. When you partner with him, you can expect a judgment-free, pressure-free environment with conversations that will be jargon-free. Chris strives to provide you with the best experience possible

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