Monthly Archives: February 2023

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Ep. #37 Strategies for Attracting Affluent Women Clients with Adri Miller-Heckmann

Education, Finance, Marketing, Speaking, Uncategorized, , , , , , , , ,

How are YOU doing when it comes to attracting and working with affluent women?

At this moment in time, women control one-third of total U.S. household financial assets – representing more than 10 trillion dollars.  By 2030, women in the U.S. are projected to control much of the $30 trillion in financial assets that baby boomers will possess.

Women are also the largest beneficiaries of the current transfer of wealth. Since women are living an average of five years longer than men, 90% of all women will be managing their own finances during the final years of their life.

Marketing to affluent women is the most lucrative demographic since the onset of the baby boomers!

In this episode, Referral Coach Bill Cates interviews Adri Miller-Heckmann, Founder of FemXAdvisor, about how advisors can make just a few adjustments in their practices to attract more affluent women clients. 

Adri and Bill discuss:

  • Focusing on the women’s market will become a huge differentiator for you AND generate more referrals more easily.
  • How some men repel potential women clients, while other men naturally attract women.
  • A unique way to help your female clients open up and share their financial goals.
  • How can advisors build stronger relationships with their female clients over time.
  • Adri’s recommendations for showing appreciation for your clients. 
  • …And more!

Resources: 

Connect With Bill Cates:

Connect With Adri Miller-Heckmann:

About Our Guest:

Adri Miller-Heckman is a powerful influencer in the world of women. As a former financial advisor and National Training Officer with Smith Barney, she learned firsthand what it takes to succeed as a woman in a male-dominated industry, and it’s not about working longer, harder, or sacrificing more. Adri’s femXadvisor business model provides new solutions, systems, and female-friendly tools fueled by a passion that drives growth.

As a globally recognized speaker, author, and consultant in the financial industry, Adri is highly motivational, challenging her audience to expand their vision of what is possible. Using humor and real-life experiences, Adri eloquently transforms thinking from linear to creative, traditional to innovative, conformers to disruptors, and redesigning long-held industry concepts.

Adri’s book, Keys to the Ladies Room, has empowered thousands of advisors to create a female-friendly business and marketing plan that appeals to women and attracts clients of both genders. Adri’s new podcast, femXadvisor, is quickly becoming a trusted resource for female financial advisors to embrace their authentic selves.

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Ep. #36 Attracting Affluent Women – Great Niche Markets for Financial Advisors –An Interview with Russ Thornton

Education, Finance, Marketing, Speaking, Uncategorized, , , , , , , , ,

“Targeting niche markets for financial advisors” is a common theme these days. Are you sick of hearing that?  Do you have a well-defined niche market?

Are you casting too wide a net in your marketing efforts? Could you benefit from a narrower target or adopting 2 narrow targets rather than one large target?

When you find the right market for you, almost every aspect of client acquisition becomes easier and more effective. Your messaging hits the bullseye in the brains of your prospects and wakes them up to how you might be of value to them.

In this episode, Bill Cates interviews Russ Thornton, founder and principal of Wealthcare for Women. Russ explains the benefits of focusing on niche markets for financial advisors and how he found success in serving women in their pre-retirement age.

Discover how Russ maintains extremely high client retention and the ways in which he uses blogs and podcasts as effective tools for building relationships with clients. 

This episode is a must-listen for financial advisors looking to grow their businesses and better serve their clients.

Bill and Russ discuss:

  • The inspiration behind Russ’ decision to specialize in serving affluent women, particularly those nearing retirement.
  • How focusing on a narrow niche has made Russ’ messaging much more effective in attracting his ideal clients AND generating unsolicited referrals. 
  • Why he considers his financial planning services as the “central nervous system” of the relationships he builds with clients.
  • An inside look into his use of blogs as a tool for connecting with clients and sharing his expertise.
  • Bill Cates’ perspective on the benefits of targeting niche markets for financial advisors. How narrow is too narrow?
  • …And more!

Resources: 

Connect With Bill Cates:

Connect With Ross Thornton:

About Our Guest:

Russ Thornton is the founder and principal of Wealthcare for Women, headquartered in Atlanta, Georgia. For almost 30 years, Russ has been delivering personal financial advice to clients and families. For instance, he has guided countless women to prepare for retirement, take care of their families, protect their wealth, and, most importantly, live life to the fullest.

When he was young, his mom went through a divorce and what she needed was someone in her corner to help her navigate financial uncertainty and look out for her best interests.

 As an adult, he devoted his career to helping women like his mother. That’s why he started Wealthcare for Women to empower them to make financial decisions that enable them to live comfortably without having to worry about money.

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