Tag Archives: Money Mindset

#96 – The Financial Mindset Fix: Joyce Marter on Mental Fitness for Advisors and Clients



Do your clients’ money mindsets ever drive you crazy?

Do you wish you could get them to just “think right” about their money?

What if you knew that some of your clients’ financial challenges are rooted in their DNA?  Is that possible?  It’s called “epigenetics.”   (BTW – This is true for you too!)

In this episode, Bill Cates, CSP, CPAE interviews Joyce Marter, LCPC, CSP, author of The Financial Mindset Fix, to discuss the deep emotional and psychological factors that influence your clients’ (and your) relationship with money.

3 key takeaways:

  • Money beliefs are formed early and often unconsciously. Childhood experiences, family attitudes, and even generational financial traumas (yes, epigenetics!) can shape how your clients perceive and handle money as adults.
  • Financial anxiety is normal—even for high earners. Mindfulness and cognitive-behavioral tools can help your clients (and maybe even you!) shift from a scarcity mindset to an abundance mindset, leading to healthier financial decisions.
  • Empathy is your most powerful tool. You don’t have to be a therapist, but being comfortable talking about the emotional side of money can forge stronger client relationships and set you apart as a true holistic advisor.

Bill and Joyce discuss:

  • The strong link between mental health and financial wellness, and how unresolved emotional issues can hinder financial progress
  • How financial trauma, such as job loss, debt, or family beliefs, can impact money behavior and decision-making
  • Why empathy is essential for advisors when addressing clients’ emotional concerns around money
  • The 12 core mindsets from her book, including detachment, responsibility, support, and abundance, and how these can positively influence client outcomes
  • How mindfulness practices and cognitive behavioral tools can help clients manage financial anxiety and build long-term resilience
  • …And more!

Addressing clients’ emotional relationships with money isn’t just a feel-good strategy; it’s deeply practical. When advisors acknowledge and support the intersection of mental health and financial planning, they help clients achieve not only stronger portfolios, but also a sense of holistic success and genuine peace of mind.

By expanding the conversation beyond dollars and cents to include mindset, emotion, and resilience, financial advisors become indispensable guides for their clients – chnot just to wealth, but to well-being.

Sponsors:

Connect With Joyce Marter, LCPC, CSP:

Resources: 

Connect With Bill Cates:

About Joyce Marter, LCPC, CSP:

Internationally renowned mental health thought leader and financial mindset expert, Joyce Marter, considers her life’s purpose to spread the Mental Wealth; to remove the shame and stigma from both mental health and financial stress, and provide a global audience with practical strategies and tools to heal, recover, thrive, and prosper.

Joyce enjoys travel and has visited over 20 countries, with Thailand, Turkey, and Ukraine being some of her favorites. She welcomes opportunities to travel internationally to speak at large conferences or events. While she only speaks English, she has experience collaborating with a translator during her talks.


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Episode #53 Using Financial Advisor Podcasts to Acquire Ideal Clients with Misty Lynch, CFP®



Have you ever wondered if the hosts of financial advisor podcasts actually get new clients from it?  Is all the effort worth it? 

And, by the way, do many of your prospects and clients seem to have limiting beliefs and mistaken assumptions about money?

In this episode, Referral Coach Bill Cates and his guest Misty Lynch, CFP®, author of the book Demystifying Money and host of the Demystifying Money Podcast have a lively discussion on these two (and other) topics. 

Misty shares her journey from a financially struggling family to becoming a top financial advisor, highlighting the power of a positive money mindset. 

She explains how her unique blend of financial planning and life coaching helps clients overcome financial challenges and make informed decisions. 

Additionally, Misty discusses the power of financial advisor podcasts, and reveals how podcasting has helped her acquire more ideal clients and bring great value to many listeners.

Bill and Misty discuss: 

  • Her personal story of how her interest in finance started in grade school and was solidified by her parents’ financial struggles.
  • Her decision to marry become both a Certified Financial Planner AND a Certified Life Coach. 
  • Why she wrote her book Demystifying Money and how it serves as a credibility builder, lead magnet, and referral tool.
  • How she went from hosting a Radio Show to her current podcast, and how it helps her attract ideal new clients.
  • The two effective strategies to monetize financial advisor podcasts.
  • Her experience as the host of the television show HeartBroke, a money-makeover show with ten different couples – revealing their money mindsets and improving their financial situation.
  • …And more!

Resources: 

Connect With Bill Cates:

Connect With Misty Lynch:

About Misty Lynch:

Misty Lynch, CFP®, is a personal finance expert and the Owner and CEO of Sound View Financial Advisors, LLC. Misty hosts the unscripted reality show HEARTBROKE and the Demystifying Money podcast. She is also the author of DEMYSTIFYING MONEY and a personal finance expert and resource for media outlets, including The New York Times, Cosmopolitan, CNBC, CNN, Investopedia, Real Simple, Student Loan Hero, and many others.

Investopedia named her one of the Top 100 Financial Advisors in 2021, and US News and World Report called her one of the 9 Women in Finance to Follow “because sometimes you need life advice, not just financial advice.”